Backes & Strauss is prominently featured in one of Harrods's front windows for the whole of February 2008. They have recently launched the brand in the Fine Watches Department in Harrods and continue to make progress. The opportunity to be presented in a Harrods window is widely seen as the chance to show in the 'window to the world' and many brands compete to be represented. For Backes & Strauss this is a major break through and commenting on the month long exposure, Vartkess Knadjian, Managing Director, said: "We are absolutely delighted to occupy such a prestigious space so early in our existence as the ultimate diamond watch brand and this shows the promising potential of the success of our brand".

Backes & Strauss is the oldest diamond trader in the world and has had its presence in London since the 1789. The watches are made in collaboration with the Franck Muller Group. This partnership with watchmaking genius Franck Muller has produced a truly exceptional watch for generous buyers.

Being a truly London brand, the watches are presented in 3 collections: the Piccadilly, the Berkeley and the Regent. Crafted in either Rose or 18K White Gold and elegantly set with baguette diamonds, these watches are inspired by London's regency architecture.